Article Dealing with abusive customers: 3 ways to have your team’s back
Learn how to carefully handle abusive customers and support your team in the face of conflict.
Service
Article How to say no to a customer: 3 ways to maintain the relationship
Declining a customer’s request politely and confidently can turn a difficult situation into a positive one. Here are some best practices for when you have to say no to a customer.
Article How to launch a digital customer experience transformation
Learn what it means to transform the customer experience and why building a customer insights and action engine is so important.
Article What is customer experience optimization? (+3 actionable tips)
The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimization. But a few tactics can help boost your efforts.
Article Customer analytics 101: How to make the most of your data
How well do you know your customers? Use customer analytics to gain a deeper understanding of your audience so you can make smarter business decisions and improve CX.
Sales
Article Sales development representative: SDR sales role guide
Help your sales development representative team shine with these hiring and management best practices.
Article What exactly is direct selling? | A direct sales explainer
Don’t be so quick to dismiss D2C sales. With more customers shifting online, you need to take advantage of the growing direct selling market.
Article Value chain analysis how-to: Definition, examples, and guide
Value chain analysis (VCA) allows you to increase your company’s profit margin through deep-level understanding of its inner workings.
Article What is sales experience? Resume + interview examples
Not sure what counts as sales experience? Here's how to gauge your level of experience, what you can do with it, and how to develop your skills.
Culture
Article Why creative bot names help build your brand—and better customer relationships
Sometimes a rose by any other name does not smell as sweet—particularly when it comes to your company’s chatbot. Learn how to choose a creative and effective company bot name.
Article What does digital trust look like today?
Building customer trust is never a one-and-done job. Hear how Charles Schwab leveraged customer data over the past year to provide customers with services they both needed and wanted.
Article The organizational ties that bind: How we bond when working remotely
Interactions where people feel equally immersed help build high-trust, happier, and better-performing employees. Here are a few ways to foster immersion.
Guides, research, and more
White Paper Breaking down the silos between sales and service
Our free ebook describes how to bring your sales and service teams together so you can drive business growth.
White Paper Zendesk provides Vimeo with a flexible solution to easily scale customer support operations
Learn how Vimeo empowered agents with the tools they needed to enhance productivity and the customer experience.
White Paper Forrester Consulting TEI study evaluates the ROI of Zendesk
Forrester Consulting evaluated the potential return on investment from implementing Zendesk products. Here's what they found.
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Article Closing the gender gap in customer service leadership roles
Since last International Women’s Day, women have made significant achievements in leadership representation in the workplace.…
Article Relationship selling process and techniques | A complete guide
Learn how to create meaningful connections and relationships with prospects and clients.
Article What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
Article What is a lead magnet? The ultimate guide (+10 examples)
Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.
Article How to sell anything: 11 proven, easy sales tips
No matter what industry you’re in, you can learn how to sell anything. Start selling like a star sales rep by following the best tips of the trade.
Article How to craft a foolproof go-to-market strategy (+ examples)
With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.
Article Tire kicker meaning in sales | Spot and convert tire kickers
Time is money—don’t let tire kickers take either from your sales team. Here’s how to spot and convert the trickiest prospects in the industry.