Customer engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.

Article

How to say no to a customer: 3 ways to maintain the relationship

Declining a customer’s request politely and confidently can turn a difficult situation into a positive one. Here are some best practices for when you have to say no to a customer.

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What is customer experience optimization? (+3 actionable tips) Article

What is customer experience optimization? (+3 actionable tips)

The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimization. But a few tactics can help boost your efforts.

Using TikTok for customer service: 4 brand examples + takeaways Article

Using TikTok for customer service: 4 brand examples + takeaways

TikTok has catapulted from home dance routines to a medium for just about everything—including customer support. Take a look at how four prominent brands are using TikTok to boost their CX.

What are customer touchpoints? Examples + how to identify them Article

What are customer touchpoints? Examples + how to identify them

Customer touchpoints shape how consumers view your brand. That’s why mapping the customer touchpoint journey is so important for your business and the customers you serve.

What customer first really means Article

What customer first really means

Customer first means business success. Here's how.

Customer dissatisfaction: A guide to handling difficult clients Article

Customer dissatisfaction: A guide to handling difficult clients

Dissatisfied customers can affect your company’s reputation. Learn how to identify the various types of unhappy customers and adopt methods for defusing their anger.

11 best Contact Us page examples (+ how to create your own) Article

11 best Contact Us page examples (+ how to create your own)

Your Contact Us page can leave a lasting impression on existing and potential customers. Do away with generic templates and create a page that stands out in all the right ways.

What is customer lifecycle management? Article

What is customer lifecycle management?

Businesses need to prioritize customer lifecycle management to both attract customers and retain them. Here’s how to get started with your own client lifecycle management program.

8 ways to adopt and grow a customer service mindset Article

8 ways to adopt and grow a customer service mindset

How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: Help them adopt a customer service mindset.