Customer expectations
How to launch a digital customer experience transformation
Learn what it means to transform the customer experience and why building a customer insights and action engine is so important.
Latest stories
Article How to build customer intelligence (and why you should)
Today’s consumers expect personalized experiences, and in order to deliver, brands need customer intelligence. Here’s how to get it and what to do with it.
![Why companies need customer tutorials [+ how to create them]](https:///web-assets.zendesk.com/cdn-cgi/image/width=990,height=1260,fit=crop,format=auto,q=50/images/AMER/tutorials.jpg)
Article Why companies need customer tutorials [+ how to create them]
Leverage customer tutorials to educate your audience, create trust, and attract new buyers.
Article B2B customer service: What it is and how to do it right
Provide world-class B2B customer service to build trust and create long-lasting relationships.
Article What is customer goodwill? + 3 ways to build it
Start creating positive customer relations that will benefit your business’ bottom line.
Article Understanding customer expectations: Management tips and examples
What customers want and what they get might not always align, but the stakes are getting…
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Article 7 customer service trends to follow in 2022
Companies have put customer service at the top of their priority lists, and with good reason.…
Article The Museum of Annoying Experiences
What if Zendesk, the champions of customer service, changed the world?
Article Millennials vs. Gen Z: How their customer service expectations compare
Millennials and Zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer experience expectations and preferences.